The minimalist awakening: how it became ‘in’ to buy less
Minimalism is a philosophy teaching us to be happier with less. But how did the ethics of having less become a luxury trend we buy into? Minimalism is a low-consumption lifestyle premised on the idea that wellbeing and happiness comes from the simple act of buying less. And in walks the minimalist crew, led by the likes of Marie Kondo, The Minimalists and Joshua Becker who advocate the personal benefits of adhering to a capsule wardrobe and carefully curated home space. This